When the big surprise arrived

A sleek cocktail evening hosted by the brand’s creative director. The conversation turned to values, process, inspiration. That night, a dinner that felt less like an event and more like a shared memory.

A castle dinner lit by candlelight. A medieval banquet reimagined by a Michelin-star chef. Romance and history layered like the wine on their glasses.

In an old villa surrounded by wildflowers, Aria blended her own fragrance—jasmine, bergamot, sandalwood—guided by a master perfumer. That evening, they dined at sunset among lavender fields.

A two-day escape to the coast. A private wine tasting on cliffside terraces, soft music, white wine, and seafood kissed by the sea breeze. The colors, the silence, the salt—it was perfection.

An immersive journey through luxury craftsmanship: guests began by exploring the city before heading to the Tuscan countryside for a long, sunlit lunch. In the afternoon, they co-created personalized shoes with local leather artisans under the guidance of Loewe’s creative team—tracing patterns and discovering textures by hand. That evening, back on the train, they experienced an exclusive preview of Loewe’s new capsule collection, revealed in a specially designed pop-up atelier car.